MILC – offers a solution to the problems of the international media content license market.

Welt der Wunder TV operates in Germany, the second largest market (after the USA) for media content. This company has been producing, broadcasting and selling quality content since 1996 and has connections with all the world’s leading content providers, television stations and other media platforms.

This company drew attention to the existing problem in the world cycle of media trading (trading media content). The fact is that the manufacturer of the product/Creator of the idea is the weakest link in the whole chain of the industry. Their creativity provides the market with a license, a product, but as they often do not have access to the international market, they have to attract expensive services of trading companies or bear the transport costs (moving around the countries) when searching for potential buyers.

All this reduces the budget makers and the result is cheap, poor quality programmes, which affect television and Internet viewers.

Also in the international trade of TV and VOD (paid-for content within the cable TV) content has several license standards, different legal systems and language barrier, which also complicates the process of buying and selling licenses.

In this case, unlike the music industry, where usually just bought the right to play the file – in the video industry rights must be defined much more accurately for the transaction. Since the final cost is affected by the period of use and the number of scheduled broadcasts, the exclusivity of the content, the type of use (example: throughout the country or not), partial sales of videos (the price depends on the number of minutes), the status of the broadcast (whether it is the consumer who pays for the license or the second).

The MILK platform equalizes the market opportunities for content creators and gives access to international markets and content buyers. This will bring the industry to a new level, increasing the quality of the final product and reducing costs to a minimum.

The system will consist of two main components: video storage (cloud database) and smart contracts on the blockchain, for licensing procedures and payment regulation.

The first stage will be cloud platforms provided by Amazon AWS or AZURE, for some jurisdictions local providers will be used. The future expansion plan is to decentralize the platform, but initially the focus was on stability, functionality and performance. Also in the distribution of content Welt der Wunder will help the company SwissTXT (Swiss company working in the field of SOFTWARE).

Together with Swisscom Blockchain AG, welcome der Wunder developed a solution for all processes and contracts on price and settlements between the supplier and the buyer. Blockchain, the Blockchain provided by Swisscom AG, provides a fair financial regulation between the parties.

Using blockchain technologies, MILC will help to determine the price of content based on market analysis, conclude template or individual contracts, sell content partially, reflect the status of the broadcast (whether you are the first or the second), and much more.

That is, the platform automates and simplifies the entire cycle of license implementation.

At the initial stage, Welt der Wunder will provide the platform with its own archive of content, the gross price of which exceeds 200 million EUR and will launch several programs for filling and active start of the project. Since the content is designed for German-speaking audience, it will be its first target audience. Further, the project will expand to an international audience.

Press release