AdSigma is the next generation Digital Display Advertising platform that is carefully driving blockchain technology to revolutionize the digital advertising space, which is currently dominated by the advertising networks, who have annual revenue of over $200 billion.

People are rapidly adopting an online ad revenue based model to run their businesses. Having  merely an online presence isn’t enough for a business to leverage the advantages of internet. In order to reach a mass audience and to achieve the business goals, it is essential to take adequate marketing decisions which best suits the organization and is further based on accurate statistical criteria. Selection of the most suitable marketing channel is a multidimensional aspect.

We, at AdSigma, aim to restructure the existing arrangement in business model by removing the need for the middleman that exists in the form of ad networks, and help the publishers and advertisers to get the best out of online advertisements. We want to provide the benefit that publishers and advertisers receive from the ad networks but without making them pay for it and to let them relish the privileges of a B2B model alongside.

While blockchain will ensure a secure transaction between the parties, we will ensure the credibility of the advertisement and make sure that an appropriate advertisement is displayed on the publisher’s property. We will eliminate any ad content that does not comply with the standards. Since the contract will be entered on blockchain and the consideration will be a cryptocurrency, i.e., ADSi tokens, there is no chance of default from the https://adsigma.io advertiser, and since there is a proof of a valid transaction entered between the two parties, the publisher is entitled to receive ADSi tokens for showing the ad. With time, we will be able to expand to a broader audience, and we can ensure a better deal for both the parties.

As we believe in the power of open-source projects, we want to help this economy to operate on its own without any intervention of Ad Networks and eventually at ZERO commission fee. Hence, a publisher gets to keep 100% of the ad revenue. The cost of an advertisement will reduce for the advertiser as well. Further, they can develop relations and enter into more contracts in future. The publisher has an advantage of not only selecting the ad he wants to be displayed but also selecting a suitable advertiser.